Read Le 22 immutabili leggi del marketing. Se le ignorate, è a vostro rischio e pericolo! by Al Ries Free Online


Ebook Le 22 immutabili leggi del marketing. Se le ignorate, è a vostro rischio e pericolo! by Al Ries read! Book Title: Le 22 immutabili leggi del marketing. Se le ignorate, è a vostro rischio e pericolo!
The author of the book: Al Ries
Edition: Anteprima edizioni
Date of issue: March 19th 2009
Format files: PDF
The size of the: 24.69 MB
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Loaded: 2173 times
Reader ratings: 5.5
ISBN: 8888857249
ISBN 13: 9788888857244
Language: English

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Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.

Author Biography: Al Ries is perhaps the world's best-known marketing strategist. He is the coauthor of such international bestsellers as The 22 Immutable Laws of Branding and Positioning: The Battle for Your Mind and the author of Focus: The Future of Your Company Depends on It. His daughter Laura Ries is a graduate of Northwestern University and a partner in their marketing strategy firm, Ries & Ries in Roswell, Georgia. She is the coauthor of The 22 Immutable Laws of Branding. Together they speak and consult with major companies around the globe.




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Ebook Le 22 immutabili leggi del marketing. Se le ignorate, è a vostro rischio e pericolo! read Online! Al Ries is a marketing professional and author. He is also the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries coined the term "positioning", as related to the field of marketing, and authored Positioning: The Battle For Your Mind, an industry standard on the subject.
Ries graduated from DePauw University in 1950 with a degree in liberal arts and accepted a position with the advertising department of General Electric before founding his own advertising agency in New York City, Ries Cappiello Colwell, in 1963. The agency later changed to a marketing strategy firm, Trout & Ries.
In 1972, again cooperating with Trout, Ries co-authored a three-part series of articles declaring the arrival of the "Positioning Era" in Advertising Age magazine, promoting their concept of positioning.
In 1994, Ries founded Ries & Ries with his daughter Laura a recent graduate of Northwestern University and TBWA advertising account executive.
Ries was selected as one of the most influential people in the field of public relations in the 20th century by PR Week magazine in 1999. Ries has also written a number of books that have made the BusinessWeek best seller list on a number of occasions.


Reviews of the Le 22 immutabili leggi del marketing. Se le ignorate, è a vostro rischio e pericolo!


MUHAMMAD

A book that leaves nothing behind, no feelings, no thoughts.

DANIEL

Put it on the toilet paper! or the fireplace!

ROSIE

This book will make you shudder, infiltrate, and change your mind about this crazy world.

ARTHUR

This book changed my life!

AMELIA

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