Read Pour Your Heart into It: How Starbucks Build a Company One Cup at a Time by Howard Schultz Free Online
Book Title: Pour Your Heart into It: How Starbucks Build a Company One Cup at a Time|
The author of the book: Howard Schultz
Edition: Diane Pub Co
Date of issue: November 28th 2000
Format files: PDF
The size of the: 4.17 MB
City - Country: No data
Loaded: 1697 times
Reader ratings: 5.3
ISBN 13: 9780788195334
Read full description of the books:
Since 1987, Starbucks's star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roasted to perfection to, more recently, opening a new store somewhere every day. An exemplary success story, Starbucks is identified with innovative marketing strategies, employee-ownership programs, and a product that's become a subculture.
Whether you're an entrepreneur, a manager, a marketer, or a curious Starbucks loyalist, Pour Your Heart into It will let you in on the revolutionary Starbucks venture. CEO Howard Schultz recounts the company's rise in 24 chapters, each of which illustrates such core values as "Winning at the expense of employees is not victory at all."
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Read information about the authorSchultz is an author and businessman. He was born on July 19th of 1953. He is mostly known for owning Starbucks; he is also the CEO and chairman of that company.
He graduated Northern Michigan University with a bachelor's degree in Communication.
Schultz authored the book Pour Your Heart Into It How Starbucks Built a Company One Cup at a Time with Onward How Starbucks Fought for Its Life Without Losing Its Soul with Joanne Gordon, was published in 2011.