Read Zombie Loyalists: Using Great Service to Create Rabid Fans by Peter Shankman Free Online


Ebook Zombie Loyalists: Using Great Service to Create Rabid Fans by Peter Shankman read! Book Title: Zombie Loyalists: Using Great Service to Create Rabid Fans
The author of the book: Peter Shankman
Edition: St. Martin's Press
Date of issue: January 27th 2015
Format files: PDF
The size of the: 565 KB
City - Country: No data
Loaded: 1211 times
Reader ratings: 6.8
ISBN: 1137279664
ISBN 13: 9781137279668
Language: English

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Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls “Zombie Loyalists,” fervent fans that help companies massively increase their customer base, brand awareness, and most importantly, revenue. After all, why should you have to tell the world how amazing you are if you can have your existing customers do it for you? Imagine an army of customers who will do your PR, marketing and advertising, without being asked, each and every time they give you their money. These are Zombie Loyalists. They are ready to buy what you sell, respond to your email offers and demand that their friends to do the same.

So how do you get this rabid following? There’s been a lot of lip service given to customer loyalty over the past few years, but most companies still don’t realize that a points program or a slew of untargeted emails simply won’t do it. With so many products and platforms to choose from, amazing customer service is the only differentiator that will truly put you ahead of your competition. Looking at exceptional companies like the Ritz Carlton, Amazon, and Starwood Hotels, as well as smaller businesses to turn their customers into Zombie Loyalists, he shows how you can create your own customer army.


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Reviews of the Zombie Loyalists: Using Great Service to Create Rabid Fans


LIAM

Why do you need to write a phone?

DYLAN

When you regret the book ends!

KATIE

Contradictory. On the one hand, it pulls in and on the other ...

OLLIE

This book changed my life!

ELLIE

I read the whole book with a stupid smile on my face. General advice to everyone!




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